In order to get the most benefits from the Personas app, you will likely need to put in a slightly higher effort to streamline your processes and build and explore your best audiences. This also means that our interface is different from other list building interfaces in the following ways:

  1. Everything is audience-centric: identifying and building permanent audiences that you can work with indefinitely with messaging that resonates. This avoids the recurring list building for which you have to select contacts one-by-one.
  2. Focus on streamlining and automation: connecting your apps and having strong streamlining mechanisms will save you time from verifying and de-duplicating because you won't have to upload contact CSV files to your apps manually anymore.
  3. Real-time data validation: Every contact you receive from the Personas app gets validated in real-time, meaning that it will take a short period of time before the contacts are ready to be used. That way your bounce rate will be lower than any other platform out there.

To set up your Personas account, you will only need to follow two simple steps:

  • Connect any apps that you use, such as your CRM or marketing/outbound automation tool. This will allow you to streamline and automate many of your workflows as well as suggesting CRM lookalikes for you.
  • Build and explore a couple of personas in order to source contacts or simply explore the total addressable market (TAM).

Get in touch with our experts if you want advice or feedback on setting up your personas, for instance if they are too small, too large or just don't look right. We've helped build thousands of personas and know pretty much all tricks available.

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